My paper deals with dramatic transactions (as identified in advertisements), with a special focus on the roles of the Persecutor, the Victim and the Saviour, in different ego states (Parent, Adult and Child). These are present in many circumstances in…
ADVERTISING AS A SPACE OF ICONOTEXTUAL PLURICODIFICATION: (MIS)LEADING MESSAGES – Iuliana Apetri
In this article, we intend to decipher the most important codes that contribute to the creation of an efficient advertising message. Methodologically, the print advertising message is approached through the semio-rethoric-discursive and psycho-communicational perspectives that can reveal its complex significations…