We are living in an age of visual communication, where the image has taken over the first place as primary message carrier. The concept of “visual communication” has been often discussed not only in literary science but also in text linguistics, pragmatics and discourse analysis. The issue of text-image connections and of “visual writing” as well as the fact that our time appears to stand for a technological and digital revolution have also led to the emergence of a new branch in text linguistics namely, visual communication linguistics.

Andrea Bargan

Author

Dr Andrea Bargan is Lecturer of English, German Studies and Linguistics. Her work focuses mainly on text linguistics and on cultural studies.