USV – Messages Sages and Ages


More and more people are using Media these days with a view to finding information in as short a time as possible. Moreover, people can communicate more easily and relax at the same time, reading about different topics on the Internet. Captivating topics, but also good grammar and style are required in media texts, regardless of what kind of audience may read them. By Media Texts we understand today a variety of forms such as: newspapers, magazines, digital advertising, e-books, blogs, social networking, current affairs documentaries. The linguistic strategies that are used in media texts are: The Kiss Principle, well-packed information, and the use of brief and clear language. When journalists begin to write, they are usually aware that the relationship between their articles and reality is very important, because the public wants to read about verifiable and factual information. This does not, however, impede misinformation; sometimes, titles are phrased in a misleading way, in order to attract attention. While verbs might not have been conspicuous in headlines before the Internet, nowadays more and more articles and titles tend to rely on verbs in order to persuade the potential readers to go on reading. Present tenses, past tenses, and various ways of expressing future in English are scrutinized in the present paper, as they appear in media texts headlines.

Bianca-Iuliana Scutaru


    Bianca-Iuliana Scutaru holds a BA in English and Romanian Language and Literature (2022) from Ştefan cel Mare University of Suceava. She is currently enrolled in an MA program at the same university.