We aim to identify behind some of the most common expressions of our quotidian language some of the discursive strategies responsible for creating and perpetuating power relations in capitalism. Our approach to deconstruction is borrowed from cultural studies, which provide us with the methodological and conceptual basis for the analysis of the ideological processes that structure society.
Author
Dr Petru Ioan Marian-Arnat is Lecturer of Communication Studies at Stefan cel Mare University of Suceava,
Romania. He is working in the fields of mass-media research, communication sciences, and cultural studies.